I design and build the 0 → 1 products that don't exist yet.
20+ years bridging strategy and execution, from early-stage startups to Fortune 500 enterprises. Currently designing Orchard, an AI College and Career Readiness counselor for high schoolers. Big believer in design-led strategy, rapid AI-assisted prototyping, and tinkering with the latest technology.
Project Highlights
Orchard: The AI Career Readiness Platform
Leading 0→1 design for an AI mentor that helps high schoolers find clarity and assurance in an uncertain future.
Other Notable Projects
Foundation work across design systems, brand strategy, research, and prototyping.
Building a Shared Language (Project BFF)
I built a platform-agnostic, CSS-based design system from the ground up to unify a fragmented product suite. This project details how I established the architecture and components that scaled across our entire ecosystem, drastically simplifying the handoff between design and engineering.
Brand Identity: Frederick & Aspireship
I led the evolution of our brand from a core mission and voice down to the tactical systems of color, type, and illustration. This project shows how I created a cohesive visual story that aligns our high-level business goals with a scalable, everyday design language.
Harmonizing Personas for an Evolving Ecosystem: Frederick & Mindbody
I developed original, empathy-driven archetypes at Frederick to ensure we truly understood our customers. After our acquisition, I led the work to integrate these personas into the broader Mindbody platform, ensuring our product decisions remained grounded in real user needs during the transition.
Demo: Dreamforce '15
A high-profile demonstration of the Financial Services Cloud, Salesforce's first industry-vertical product. This project tracks the journey from initial story mapping and architecture to the live, high-fidelity functional prototype presented on stage for a global keynote audience.